Online reputation in the digital world is the most critical asset for a business. A business’s online image is the key to consumer trust and brand perception, and, thus, influences the bottom line of the business. This article discusses the need for online reputation management by examining ReelShort reviews, Commense reviews, and Telemedia Holdings reviews.
Online reputation management is mostly instrumental in building customer trust and loyalty. For ReelShort, a company specializing in video streaming, reviews from its customers formed the cornerstone for attracting and retaining customers. However, negative reviews related to problems with performance and poor customer service quickly eroded the goodwill and drove customers away. It is for this reason that nurturing a favorable online reputation begets customer loyalty. Read More