With the increasing digitalization of today’s world, the Internet has found its way into many aspects of how we live our lives. Hence, more and more companies have realized the growing need for digital marketing in their overall profit and growth strategy. One such form of digital marketing is influencer marketing, which has been rapidly growing over the past ten years. The benefits of forming strategic partnerships with online content creators having large audiences, who often shape and influence the likes, dislikes, and desires of their fanbases, are being realized by brands. In view of the fact that Influencer marketing campaigns build brand visibility and trust in the audience due to the authenticity an influencer’s endorsement carries, they can be very effective at promoting a brand’s products. Read More