Tag: colocation

What is the pillar content strategy?

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Blog provided by Electric Kitten

The most common feature amongst the most successful content driven websites are pillar content. Take any website you like that has a focus on content and you will find large expansive articles that focus on a single high-level topic. That is an example of pillar content. Early blogging courses online laid out a plan for beginners that always insisted on at least four pillar articles before launch. Leave out pillar content and you stand to lose out on a lot of traffic and revenue. Adopting a pillar content strategy is a lot of work but is both easy and rewarding.

Begin the process by picking a topic, and most importantly, find out absolutely everything that people want to know about that topic. This part is critical. We do not want an expansive article that covers everything. We want it to cover everything that people look for online. Basic keyword research will get you a list of sub-topics.

Now create the pillar content with a basic intro and then cover each subtopic in as much detail as necessary for it to be useful to the visitor. Always include the links, citations, and credit for any supporting information used for your conclusions and statements. Creditability increases greatly when claims are backed by studies or reputable sources.

Now that you know what pillar content is, it is time go out there and put it into practice. With the right pillar content, you will see increases in traffic, revenue, and user engagement.

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Threat modelling 101

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Blog provided by Electric Kitten

At its most basic level, threat modelling is the process of going through all IT systems in an organization, listing threats, and coming up with mitigations. In a sense, it is about identifying all possible issues and putting things in place to make sure you can recover quickly or prevent them altogether. Let’s look at a more detailed version of the process.

Step 1

The most important part of the process is identifying all systems. If you miss one, you leave a potential gap for future failure that can affect one or more of your other systems. Part of how you negate that risk is to include people from all departments as part of the first step. The systems in question can be internal or external, physical, or virtual, hardware or software. Get this step right and this process will be a success.

Step 2

Now that you have a list of systems, start looking at all the threats and risks associated with that system. You could have a web app to handle transport requests. That could potentially be attacked, hacked, or defaced. Those could be three different threats for each with the result being a denial of service.

Step 3

Now that you have a list of threats, start putting mitigations next to those. If you have mitigations in place, that is great, if not list possible mitigations. When organizations do this process the first time, the list can be quite large, so it is important to prioritize your mitigations. Commercial enterprises can assign dollar values to the threats to make it easier and less political when assigning priorities.

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